LITTLE MOMENTS, BIGGER THINGS

Spikes Asia 1x Silver | Markies 3x Gold, 2x Bronze | Marketing Magazine 1x Gold, 3x Silver, 2x Bronze

The needs and behaviors of the Galaxy Note8 audience varied widely across Asia.

Rather than relying on a single overarching insight, we developed our campaign around numerous smaller insights that distinguished different consumer segments.

By leveraging unique micro-segments, we created over 3,500 creative variations. These were dynamically combined to deliver tailored visuals and messaging based on individual interests, behaviors, and the device being used.

This approach ensured that every ad you saw was a personalized message delivered at the perfect moment, every time.