ACUVUE:
AWKWARD ASTIGMATISM
Awkward Astigmatism
Living with astigmatism – what could possibly go wrong? Or rather, what couldn't?
Astigmatism often leads to blurry and distorted vision, causing those affected to make some truly honest mistakes – like flagging down the wrong bus, awkwardly mistaking strangers for friends, or dealing with light flares that others just don’t get.
To raise awareness about astigmatism during the Lunar New Year, we highlighted these relatable situations and turned those honest mistakes into moments everyone can understand.
TARGETED SOCIAL ADS
To further spread the word around the honest mistakes of Astigmatism on social, we created 15seconds cut downs -
breaking the video into different scenarios. We then made multiple variations of CTAs that targetted a specific target audience
(e.g Competitor wearers, spectacle wearers, existing wearers)
Advertising Agency: Collabtive Singapore
Executive Producer: Terence Lee
Executive Producer: Gilian Lim
Director/Creative Director: Desiree Ong
Director/Creative Director: Donovan Pok
Art Director: Dylan Quek
Art Director: Hazel Ow