GREAT IDEAS DON’T ALWAYS COME FROM GREAT PLACES. SOMETIMES THEY HAPPEN IN THE TOILET.

- DESIREE.OSR@GMAIL.COM

I started my stint in advertising as a Junior FA at Iris Singapore while fighting my way through school for a piece of paper that will eventually be the ticket to more opportunities.

I went on to join We Are Social where I spent 3.5 years beefing up my social knowledge while also stalking Zuckerberg’s every move (naturally). With content creation as a big part of the work there, I learnt the true meaning of Macgyvering and that duct tape solves everything.

With the need to diversify my skills, I made my move to Publicis and worked on brands such as OCBC, Nespresso, Samsung and Audi. Whilst under the groupe, I’ve managed to explore above and beyond the horizons of social, broadening my repertoire of work into the realms of digital, experiential and 360-campaigns.

I went off for a one year hiatus to New Zealand where I spent most of my time playing with baby goats before coming back to join a local production agency, Collabtive. I was brought in to help build their creative team, where we were able to bring a lot of our ideas to life by creating our productions in house. It was there that I really found my voice - directing a couple of videos and also bagging some amazing social accounts such as JBL APAC and lululemon.

After a couple of years, I decided that I would like to challenge myself and try the freelance life.
Thus, here I am.

_

Freelance ACD
2021-current
Publicis SIngapore, VaynerMedia, RGA

Creative Lead
Collabtive | 2019-2021

Senior Art Director
Publicis Singapore | 2017-2018

Designer to Art Director
We Are Social | 2013-2017

Brands I’ve worked on:
Disney Cruise Line Singapore
Singtel
Burger King
Nespresso
Samsung
JBL
Acuvue
20th Century Fox
Intel
Lenovo