From the start of the coffee journey to the end, Nespresso goes to great lengths
to make sure that sustainability is part of the way they build their brand.

Your last drop of coffee isn’t the end of the journey. Capsules are recycled and used coffee grounds go to organic farms that grow vegetables & the aluminium capsules are sent to recycling plants to be turned into new products.

We collaborated with 2 Singapore local artist to bring this journey to life - they breathed new life into the capsules by creating unique pieces of headgear and jewellery from the used coffee capsules. Consumers were also taken on a journey through an on-ground activation where they were able to see the vegetables that were grown with the used coffee grounds that are recycled.