Nespresso launched its new range of ice capsules and were looking to target the fastest
and biggest coffee consumers in the market: The Millennials.

We wanted them to be able to imagine life with Nespresso whenever they wanted and however they wanted it,
so we got onto the platform where we knew they hung out the most - Instagram.
With the use of Instagram Stories we asked them what they wanted to see at the festival
and threw a party that’s entirely planned by them.
:

Chill With Nespresso, the first socially crowdsourced summer party.