LIGHT & SEEK
The Loyalty & Engagement Gold | The Marketing Events Awards Bronze
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1 Night. 10 Artists. 1 City.
#LightAndSeek was an urban art exhibition that transformed the city of Singapore into a dynamic gallery. Using the new Lenovo YOGA Tablet 2 Pro’s built-in projector, we brought to life a series of stunning artworks at 10 different locations around the city.
Our goal was to offer people a fresh perspective on the streets of Singapore, encouraging them to reimagine familiar alleys and uncover hidden beauty. These everyday spaces became vibrant canvases, inspiring discovery and creativity.
To give the audience a taste of what was to come, we created behind-the-scenes videos with all 10 artists on their ideas and creative process.
Creative Agency - We Are Social Singapore
Creative Director - Sharim Gubbels
Senior Art Director - Tan Su Lin
Art Director - Desiree Ong
Junior Art Director - Sabrina Khong
Copywriter - Darren Tan