ADVENTURE IS ON THE HORIZON
Disney Cruise Line was launching its latest and largest cruise ship, the Disney Adventure,
marking its first voyage to the vibrant shores of Singapore. To celebrate this momentous occasion,
we introduced a magical narrative that encapsulates the spirit of Disney and the excitement of new adventures.
Our campaign brings to life the enchanting journey of Captain Mickey as he navigates the Disney Adventure
from the magical world to the heart of Singapore, with the help of his mystical sidekick that possesses
the extraordinary ability to open portals, guiding the ship through a fantastical voyage that bridges worlds.
THE MAGICAL ELEMENTS OF THE DISNEY ADVENTURE
To elevate the storytelling of this remarkable journey, we've crafted elements exclusive to the Disney Adventure.
Meet the Aquatrail, a whimsical and mystical water element with the power to open portals, leading our ship
on a fantastical voyage that seamlessly bridges magical realms.
Navigate your adventures with the Disney Adventure Compass, a mystical artifact that guides Captain Mickey
to new and wondrous destinations. And discover the Enchanted Map of the Disney Adventure,
a spellbinding guide that reveals the countless stories and hidden treasures awaiting you onboard.
Agency: Leo Burnett Singapore
Group Creative Director: Victor Mangguino
Senior Art Director: Desiree Ong
Senior Copywriter: Ravindu Wilegoda
Junior Copywriter: Natalie Tay
Production Agency: Atypical Films
Visual Effects: Fin Design + Effects